Professionals such as athletes, performing artists and celebrity chefs are highly active on social media. They keep their audience updated with their career progress and stories from their personal life. Many individuals start their own business by simply managing enquires and trades over one or few social media platforms.  Questions arise such as: “What should I do to attract clients if I want to start my business in such simply way?”; “What can I do to become a YouTuber or KOL in my field?”; “There are already thousands of YouTubers and KOLs doing something similar to what I’ve been doing – why do people have to come to me?”. Some brands with…